Campaign Flow

The Campaign Flow shows visitor traffic sources and destinations for a user-specified URL.

campaignflow

Campaign Flow Elements

urlinput The URL dialog appears when you start Campaign Flow, and when you mouse over the page thumbnail.Enter a URL and click Go to see the thumbnail of that page.

Note: The URL requires the full domain, for example www.webtrends.com.

Click the thumbnail or the URL above it to open the URL dialog.

trafficsource The boxes on the left side of the page show an ordered list of percentages or counts of traffic sources for the page. Click a traffic source number to toggle between the count and percentage for that source, or double-click to toggle between count and percentage for all traffic sources.Traffic comes to a page one of these ways:

Organic Search
Through a standard search engine query that was not part of any campaign or paid search.
Paid Search
Through a search query generated as part of an ad that appeared on the search engine results page.
Social Referrer
Through a link from an established social media network site.
Referrer
Through a link from another non-social website.
Campaigns
Through a link associated with a particular campaign being tracked by a Webtrends data collection tag.
Direct
Without a referral, as when a user types a URL or follows a bookmark.
Others
Through links from a source that doesn’t meet any of the above criteria (usually from another page on the site).
Note: These sources are specified by the visualization and cannot be overridden.
trafficsourcetop5 If a traffic source has a top-five list of terms, campaign IDs, and URLs associated with it, you can click the traffic source heading to view its top-five list.
pagereferertop10 The boxes on the right side of the page show the top n pages viewed whose referrer is the page requested (shown in the middle of the visualization). These top n pages are automatically sorted by volume of traffic streaming in per page. You can configure these boxes to show a different top n, such as content groups (data.wt.cg_n).

Customizing the Top n Boxes

You can create a top n list of your choice by specifying parameters and values in the URL string. For example, to create a top n list based on Content Group name, use the key1 parameter to specify content groups (data.wt.cg_n). To change the variable used for the text adjacent to the box, use the key2 parameter.

Top n Boxes
URL Parameters: key1, key2

URL Example:

http://streams.webtrends.com/viz/#flow/key1:data.wt.cg_n|key2:data.wt.cg_s

Default Connection Details for Campaign Flow Data

Stream Type
campaigns
Query
select data.cs-referer, data.cs-host, data.cs-uri-stem, data.wt.ti, data.wt.mc_id, data.wt.vt_f_s, ext.search.phrase, ext.source.type
JSON Connection Object
                        {
    “access_token” : “your_token”,
    “stream_type” : “campaigns”,
    “api_version” : “2.0”,
    “schema_version” : “2.0”,
    “query” : “select data.cs-referer,data.cs-host,data.cs-uri-stem,data.wt.ti,data.wt.mc_id,data.wt.vt_f_s,ext.search.phrase,ext.source.type 
               where data.cs-host = ‘your_URL’ AND data.cs-uri-stem LIKE ‘*/’ 
               or data.cs-referer LIKE ‘http*//your_URL/’”,
    “command” : “stream”
}