Purchase Parameters

The purchase block of parameters appears only if a product was purchased. This is determined by the existence of data.wt.tx_e=’p’.

purchase.event_count

Indicates the number of Purchase Events.

Valid Value: numeric

Syntax

session . purchase . event_count = 4

purchase.product_count

Indicates the total number of products purchased.

Valid Value: numeric

Syntax

session . purchase . product_count = 2

purchase.total_units

Indicates the total number of units purchased.

Valid Value: numeric

Syntax

session . purchase . total_units = 2

purchase.total_value

Indicates the total value of products purchased. The value is not converted to any type of currency or currency format.

Valid Value: numeric

Syntax

session . purchase . total_value = 434.54

purchase.first_datetime_utc

Indicates the time when the first product was purchased in the session.

Valid Value: alphanumeric

Syntax

session . purchase . first_datetime_utc = 2013-03-22T20:36:36.000Z

purchase.recent_datetime_utc

Indicates the time when the last product was purchased in the session.

Valid Value: alphanumeric

Syntax

session . purchase . recent_datetime_utc = 2013-03-22T20:36:36.000Z