Campaign Event Parameter

Use this parameter to identify ad event types, such as clickthroughs.


This parameter identifies an ad event type. Webtrends recognizes the following value:

WT.mc_ev=click identifies an ad clickthrough event.

Valid Value: Alphanumeric string (In V8, the following WT.mc_ev value is pre-defined for Webtrends Analysis and the EventDB: click, for clickthroughs)


WT . mc_ev = CampaignEventType