Custom Report Parameters

  • Search Engine Type Parameter
    The Search Engine Type parameter, in the query string of the URL from a referring search engine, identifies the link as one for a paid search engine phrase.
  • Web Client Parameters
    Web client (browser) parameters are typically used for creating custom dimensions that you include in custom reports.
  • Products Parameters
    You can use Products parameters to report on transaction activity for products on your site. Several preconfigured custom reports use these query parameters.
  • Transaction Parameters
    Transaction parameters collect information such as type, quantity and cost of purchases.
  • Invoice Parameters
    Use WT.tx_i, WT.tx_id, and WT.tx_it parameters together. You must enable Visitor History in order to use the Invoice parameters.
  • Campaign Parameter
    Use this parameter to associate pages with a specific campaign.
  • Campaign Event Parameter
    Use this parameter to identify ad event types, such as clickthroughs.
  • Segment Parameter
    Identifies a segment of interest. X can be 1, 2, 3, or 4. For example, WT.seg_1=Segment1.
  • Page of Interest Parameter
    Use this parameter to create a Page of Interest dimension that can be associated with a measure based on the WT.vr.piv Visitor History parameter.
  • On-Site Search Parameters
    You can use on-site search parameters to collect data on your on-site search tool.
  • Registered Visitor Parameter
    Track visitor registrations with this parameter.
  • Content Parameters
    Use these parameters to populate custom reports that include information on Web 2.0 content.