Webtrends Basic Parameters

These parameters are used by several Webtrends products.

Query Parameter Syntax

Webtrends query parameters follow specific syntax that includes name, value, and format. The following sections describe each of these syntax elements.

Name Syntax

The name of each Webtrends query parameter uses the following syntax:

name_syntax

Although Webtrends handles query parameter names without considering case, JavaScript object names are case-sensitive. Therefore, if you want JavaScript tagging to capture events, you must adhere to specified naming conventions.  Webtrends reserved query parameters require an upper case name space, either WT or DCS, and the type identifier in lower case.

In addition to the query parameters covered in this chapter, the following name spaces are reserved for Webtrends:

WT.i_

Used for product integrations with Webtrends partners.

WT.z_

Used by Webtrends Professional Services for customer integrations.

As a best practice, use the following syntax to create custom query parameters:

DCSext.w_custom_identifier

For example, you could create a parameter called DCSext.w_articleid to track an article ID.

Value Syntax

The values associated with Webtrends query parameters use the following syntax.

syntax

Each Webtrends query parameter name may have one or more values.  Some parameters can be specified in pairs or in groups of related parameters.  When related parameters have multiple values, these values may be correlated and their position becomes important as shown in the following example:

WT.si_n=name1;name2&WT.si_x=position1;position2.

In the previous example, if correlation is specified in the report, name1 is associated with position1 and name2 with position2.

If there are multiple values, they are typically separated using a semicolon (;).  You can use other separators, but you must specify the separator in the dimension or measure setting that is based on the parameter.

Note: Not all Webtrends query parameters support multiple values. For example, HTML Title Page allows only one value.

 

If the parameter value contains a semicolon, it must be hex-encoded (“%3B”) to differentiate it from the separator.

Numerical Value Format

Unless stated otherwise, numerical values must be specified using the simple US format using the period as the decimal separator with up to 2 decimals and without thousand separators.  For example, 12345.67.

Complete Syntax

The Webtrends query parameters are represented as name/value pairs. The name/value pairs adhere to the following syntax:

complete

The Webtrends query parameters are logged in SmartSource Data Collector log files.  Each name/value pair is separated by an ampersand (&).

The Webtrends query parameters must co-exist with other website well-known parameters. This means that Webtrends query parameters can be mixed with standard well-known parameters using the ampersand delimiter.  While a Webtrends namespace is part of each query parameter, it is conceivable that parameter collisions may occur.  If a query parameter string contains duplicate key values, the first instance is used and the others are discarded.

Syntax Examples

Single Parameter With a Single Value
The following example shows a page associated with the “Finance Offer” advertising view:

WT.ad=Finance%20Offer
Single Parameter With Multiple Values
The following example shows a page associated with both the “Finance Offer” and “FishFinder Offer” advertising views:

WT.ad=Finance%20Offer;FishFinder%20Offer
Related Parameters With a Single Value
The following example shows a page associated with the Campaign “New Product” and the Campaign Event Type “click.”

WT.mc_id=New%20Product&WT.mc_ev=click
Related Parameters With Multiple Values
The following example shows a page associated with content groups and sub-types. The sub-type pressreleases is associated with the corporate content group, while the sub-type specifications is associated with the engineering content group.

WT.cg_n=corporate;engineering&WT.cg_s=pressreleases;specifications