What Is An Optimal Variation?

An optimal variation is a content variation you’ve tested that best meets your predefined metrics of success–for example, an alternate page headline that increases the number of user click-throughs to visit a specific web page.

Optimal variations are determined statistically, based on number of visits, visitor actions, and other factors. To be an optimal variation, a tested variation must result in enough collected data that Webtrends Optimize® can calculate a statistically significant result. Otherwise, no clear “winning” variation can be determined.

Viewing Your Optimal Variation

If a Test is Live, Published, or Archived, an optimal variation may already be chosen.

To see if you have an optimal variation, click the test’s image thumbnail on the Dashboard.

If test results have reached statistical significance, you’ll see an Optimal Variation section that includes a lift over control percentage and more details about the variation’s test results:



Some tests may not yet have any collected data, because they are new or received insufficient traffic. In that case, the Results section will report “No significant result”:


For more information about showing test variations to visitors, See Publishing a Test Variation.