A Test or Target may be in the Staging, Live, Published or Archived state. The state determines who can see the test or target and what changes are possible.
Type | Description |
Staging | Visible only to someone that has the preview link, but not public. You can view, edit, and share the appearance of the variations before the test is made live. |
Live | Visible to all visitors in the audience segment (if applied). Webtrends Optimize® is actively changing webpage content depending on the design of the test or target. |
Published | (Tests only) The chosen variation appears on the website. A test is typically published after it has been live for a while and a variation “winner” (the best performing variation) was determined. |
Archived | All effects of a test or target are removed from the site, and the site reverts back to its pre-test state. Archived tests and targets cannot be modified or reused. |