A Test or Target may be in the Staging, Live, Published or Archived state. The state determines who can see the test or target and what changes are possible.
|Staging||Visible only to someone that has the preview link, but not public. You can view, edit, and share the appearance of the variations before the test is made live.|
|Live||Visible to all visitors in the audience segment (if applied). Webtrends Optimize® is actively changing webpage content depending on the design of the test or target.|
|Published||(Tests only) The chosen variation appears on the website. A test is typically published after it has been live for a while and a variation “winner” (the best performing variation) was determined.|
|Archived||All effects of a test or target are removed from the site, and the site reverts back to its pre-test state. Archived tests and targets cannot be modified or reused.|