Standard Website Reports

Webtrends Infinity Analytics reports are actually report definitions and are not pre-processed.  All reports can be evaluated on the fly and become the starting point for further ad hoc exploration.  You can drill down to unlimited depths on any report with the ability to add or remove dimensions, measures, or segments in order to find the answers needed, no matter how large or complex the data set.

The following reports are available to help you begin exploring your data:

Campaign Reports

  • Campaign Performance – Measure campaign success by looking at individual campaigns, and find out which marketing partners (or referrers) are driving people to your sites.
Report Name Dimensions Measures
Campaign Performance
  • Campaign ID | data_wt_mc_id
  • Referring Domain | data_cs_referer_host
  • Sessions
  • Users
  • Views
  • Avg Session Duration (Sec)
  • Bounce Rate
  • Views per Session

Content Reports

  • Content Groups – Track the effectiveness of your online content.  For example, find out how many users read abstracts of site content or case studies.
  • Entry Pages – Find out where your users start their onsite journeys – and if they are the pages you would expect.
  • Exit Pages – Discover where people end their visits – is it the thank you page after a conversion or are they abandoning prematurely?
  • Onsite Search – Understand the effectiveness of onsite search and how it enables your customers to find what they are looking for.
  • Page Activity – Learn new insights about the performance of pages such as which pages have the highest bounce rate and discover which pages are viewed longer and are stickier than others.
Report Name Dimensions Measures
Content Groups
  • Content Group | data_wt_cg_n
  • Sub Content Group | data_wt_cg_s
  • Sessions
  • Users
  • Views
  • Avg View Time (Sec)
  • Bounce Rate
  • Views per Session
Entry Pages
  • Entry Page | concat (entry_data_wt_ti + (entry) data_cs_uri_stem)
  • Sessions
  • Users
  • Views
  • Avg View Time (Sec)
  • Bounce Rate
  • Views per Session
Exit Pages
  • Exit Page | concat (exit_data_wt_ti + (exit) data_cs_uri_stem)
  • Sessions
  • Users
  • Views
  • Avg View Time (Sec)
  • Bounce Rate
  • Views per Session
Onsite Search
  • Onsite Search Phrases | data_wt_oss
  • Sessions
  • Users
  • Views
  • Avg Session Duration (Sec)
  • Views per Session
  • Search Results | sum data_wt_oss_r
  • Successful Searches | count data_wt_oss_r != 0
  • Unsuccessful Searches | count data_wt_oss_r = 0
Page Activity
  • Page | concat (data_wt_ti + data_wt_es)
  • Sessions
  • Users
  • Views
  • Avg View Time (Sec)
  • Bounce Rate
  • Views per Session

People Reports

  • Geography – Provides a view of the geographic distribution of users.
  • Languages – Learn the language preferences of the people coming to your website so you can tailor content to their needs.
  • New-Returning Users – Evaluate the loyalty of repeat users and measure new customer acquisition.
  • Time-Based Trends – Learn the months, days, or hours when users are most or least engaged.
Report Name Dimensions Measures
Geography
  • Country | ext_geo_country
  • Region | ext_geo_region
  • City | ext_geo_city
  • Sessions
  • Users
  • Views
  • Avg Session Duration (Sec)
  • Bounce Rate
  • Views per Session
Languages
  • Language | data_wt_ul
  • Country | ext_geo_country
  • Sessions
  • Users
  • Views
  • Avg Session Duration (Sec)
  • Bounce Rate
  • Views per Session
New-Returning Users
  • New-Returning User | user_type

Note, the following logic:

Returning User – data_wt_vt_f is not found

New User – data_wt_vt_f = 1

User  Not Accepting Cookies – data_wt_vt_f = 2 or 3

  • Sessions
  • Users
  • Views
  • Avg Session Duration (Sec)
  • Bounce Rate
  • Views per Session
Time-Based Trends
  • Month | data_month
  • Day of Month | date(‘%d’)
  • Hour of Day | date(‘%H’)
  • Sessions
  • Users
  • Views
  • Avg Session Duration (Sec)
  • Bounce Rate
  • Views per Session

 

Technology Reports

  • Devices – Discover the most and least popular devices for unique users to your properties to inform design.
  • Devices > Browsers – Optimize experiences with information about most popular devices and browsers used on your sites.
  • Networks – Learn about the type of network used based on the IP connection.
  • OS > Browsers – Identify the most popular operating systems and browsers used by people coming to your site so you can best configure your website experience.
Report Name Dimensions Measures
Devices
  • Device Type | ext_device_type
  • Device Name | ext_device_mktn
  • Operating System Name | ext_os_name
  • Sessions
  • Users
  • Views
  • Avg Session Duration (Sec)
  • Bounce Rate
  • Views per Session
Devices > Browsers
  • Device Type | ext_device_type
  • Browser Name | ext_browser_name
  • Browser Version | ext_browser_version
  • Sessions
  • Users
  • Views
  • Avg Session Duration (Sec)
  • Bounce Rate
  • Views per Session
Networks
  • Organization | ext_net_org
  • Network Type | ext_net_type
  • Sessions
  • Users
  • Views
  • Avg Session Duration (Sec)
  • Bounce Rate
  • Views per Session
OS > Browsers
  • Operating System Name | ext_os_name
  • Browser Name | ext_browser_name
  • Sessions
  • Users
  • Views
  • Avg Session Duration (Sec)
  • Bounce Rate
  • Views per Session

 

Traffic Reports

  • Search Engines – Learn which search engines send you the most traffic and the quality of that traffic.
  • Traffic Sources – Discover where people are coming from and which pages they start on, as well as whether they come from paid or organic search, non-search campaigns, other referrers, or direct traffic.
Report Name Filters Dimensions Measures
Search Engines Include only search traffic source types

ext_source_type contains “search”

  • Traffic Source Type | ext_source_type
  • Search Engine | ext_search_engine
  • Sessions
  • Users
  • Views
  • Avg Session Duration (Sec)
  • Bounce Rate
  • Views per Session
Traffic Sources
  • Traffic Source Type | ext_source_type
  • Referring Domain | data_cs_referer_host
  • Entry Page | concat (entry_data_wt_ti + (entry) data_cs_uri_stem)
  • Sessions
  • Users
  • Views
  • Avg Session Duration (Sec)
  • Bounce Rate
  • Views per Session