Standard Measures

These standard, commonly used measures can easily be added to your Infinity Analytics reports.  To learn more about adding measures to reports, see Adding, Removing, and Reordering Measures.

Measure Name

Description

Expression

Sessions Also referred to as Visits.
A session of continuous activity where all of a user’s events (hits) to a digital property are recorded.  The session starts the moment of the first event to the digital property and continues until the session ends.  A session ends at 2 hours, after 30 minutes of inactivity, or at a maximum of 5,000 events.
sessions
Users Also referred to as Visitors.
A person who visits a digital property.  The value is a count of unique users.
distinct visitor_id *

* visitor_id is determined using the following logic:

  1. If data_wt_co_f is present, use a hash of its value as the visitor_id
  2. If data_wt_co_f is not present, use a hash of the user agent and IP address pair as the visitor_id
  3. If data_wt_dcsvid is present, a hash of its value is used instead of the visitor_id
Events Also referred to as Hits.
An event is any request to serve content to a digital property.  Examples may include any of the following user actions: click of a hyperlink, file downloads, views of images, video plays, swipe in a mobile app, etc.
events
Views Also referred to as Page Views.
An event to a URL designated as a page.  The event is considered a page if the parameter, data_wt_dl, is equal to 0 (zero) or if the data_wt_dl parameter does not exist for the event.
views
Avg Session Duration (Sec) Session duration is the difference in seconds between the time stamp of the first event in the session and the time stamp of the last event in session; and then it is averaged across all sessions.  Sessions with a single page view (or bounced sessions) are excluded from this calculation. (session duration) / sessions

excluding bounced sessions

Avg View Time (Sec) View Time (also referred to as Time on Page) is the difference in seconds between the time stamp of a page view and the time stamp of the following page view.  Average view time is the view time divided by the number of views, excluding exit pages.  This measure is only relevant in the context of pages and screens.

See the example below this table.

(view time) / views
Bounce Rate The measure is a percentage of sessions where a user views a single page only and then exits. (single page view sessions) / (entry page sessions)
Cart Adds Adds are a count of events in which a product or item is added to the shopping cart or basket. count of events where data_wt_tx_e = ‘a’
Conversions Conversions are an action taken by a user that is often the goal of engaging the digital property. count of events where data_wt_conv exists
Entry Page Sessions A a count of sessions where the dimension is the first page view in the session.
Exit Page Sessions A count of sessions where the dimension is the last page view in the session.
Orders A purchase consisting of one or more items.  The orders measure is calculated by counting unique invoices that are de-duplicated. count of events where data_wt_tx_i = [value] (where invoice values are de-duplicated)
Product Views A specific good or service, often represented by a product SKU, available for sale on a digital property. count of events where data_wt_tx_e = ‘v’
Purchase Conversion Rate A purchase is a completed transaction involving an exchange of money for products, goods, services, or other.  Purchase Conversion Rate is the rate in which a purchase transaction is completed across sessions. (count of events where data_wt_tx_e = ‘p’) / sessions
Revenue The sum total of money exchanged for a purchase of products, goods, services, or other.  The revenue measure is calculated by summing the transaction subtotal for invoices that are de-duplicated. sum of values for data_wt_tx_s
(where invoices are de-duplicated)
Single Page View Sessions A count of sessions in which only one page view occurs.
Time on Page (Sec) Also referred to as View Time.
The difference in seconds between the time stamp of a page view and the time stamp of the following page view.
Units A count of items per product, good, service, or other included in a purchase.  The units measure is calculated by summing the transaction units for invoices that are de-duplicated. sum of values for data_wt_tx_u
(where invoices are de-duplicated)
Views per Session An average of pages viewed by a user during a session that demonstrates engagement. views / sessions

 

Example of Avg View Time (Sec)

Help_meas_def_1