Default Measures

Explore comes with┬ámany of the most commonly used measures. You’ll find these in the Available measures list in the left sidebar.

Measure Name Type Description
Bounce Rate calculated Ratio of sessions that ended after only one page view to the number of sessions that contained more than one page view.
Cart Add Events standard Count of events where a product or set of products was added to the cart.
Entry Page Sessions standard Count of sessions with the page (dimension value) as the entry page.
Events standard Count of all interactions including page views and other clicks that are tracked.
Product View Events standard Count of events where a product page was viewed.
Purchase Conversion Rate calculated Ratio of sessions that had a purchase to total sessions.
Purchases standard Count of events that had a purchase.
Revenue standard Total revenue from transaction.
Sessions standard Count of unique sessions that begin when a user views their first page and ends when the user leaves the site or remains idle beyond the idle-time limit (typically 30 minutes).
Single Page View Sessions standard Count of sessions with only one page view.
Time into Session (secs) standard Time (in seconds) from the start of the session to a particular hit in which the dimension value occurred.
Users standard Count of unique users in the selected time period.
Views standard Count of views of a page; tracked as a page load.
Views per Session calculated Number of page views per session.