Recent Help Articles

Add custom parameters & customize the Explore menu

The query parameters you collect can be given user-friendly names and organized into categories that best meet your organization’s needs.  Instead of searching for the query parameter, WT.mc_id, for example, you can name it “Marketing Campaign ID” and add it to your “Campaigns” category.  Doing so enables users to more easily access data in familiar […]

Topics: Explore,

Explore Libraries

Explore allows users to save Views, measures, and segments at multiple levels depending on the users level of access rights. Saving Measures and Segments Three different options are available for saving measures and segments. 1. This view only – Measures and segments are saved only as long as the View is in use.  They are […]

Topics: Explore,

Explore FAQ

Answers to many of your Explore questions can be found in the Explore FAQ.

Topics: Explore,

Explore Measures

Measures are applied to a View to gain insight into how a dimension value is performing.  For example, users from Germany have a higher conversion rate than users from France, or user session duration is lower for users on mobile devices than on computers.  A set of standard measures – Views, Sessions (Visits), and Users […]

Topics: Explore,

Explore Segment Scope

Scope is an important concept when creating segments to ensure you are accessing the right data to answer your business questions.  The scope determines the type of filter applied to the data.  Let’s look at the types of scope available. Types of Segment Scopes Events – Return only Events that match the criteria Sessions – […]

Topics: Explore,