Recent Help Articles

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Where Do I Begin?

Whether you’re new to Optimize or an experienced user, we recommend taking a few minutes to get acquainted with basic resources that can help you find your way around and become a more confident Optimize user. If you are… See… A new Optimize user Before You Use Optimize Logging In  What is Optimize? Getting Help Understanding Tests and […]

Topics: Optimize™ Visual Editor
Featured post

Where Do I Begin?

Whether you’re new to Explore or an experienced user, we recommend taking a few minutes to get acquainted with basic resources that can help you find your way around and become a more confident Explore user. If you are… See… A new Explore user Logging In  What is Explore? Getting Help Creating and Saving Views […]

Topics: Explore
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About Webtrends Analytics for SharePoint v3

You can instrument your SharePoint site with Webtrends Analytics to collect data about users, documents, on-site search, breadcrumbs, and webparts. The optional User Info Collector component enables the JavaScript tag to collect more information about authenticated users. The Webtrends Analytics for SharePoint JavaScript tag is responsible for collecting information about activity on your SharePoint site […]

Topics: Analytics for SharePoint
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Action Center, Streams and EMail Remarketing

Action Center is a platform that integrates in-session, customer-level Web data with action systems such as email service providers, CRM systems, and marketing automation systems. An action associates a Web data source with a system. For example, an action can configure a Streams connection to an email partner system, identifying prospects for email remarketing or […]

Topics: Action Center
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Understanding Webtrends Streams

Webtrends Streams provides access to a continuous flow of online activity on your website, enriched with powerful visitor information. It is not a database. Rather, it is a stream of data—each event as it happens—that you can access using web sockets and further process as needed. Streams enables your marketing team to be very agile, continually reviewing and […]

Topics: Streams

Understanding Segments

A segment is a “slice” of site visitors that share one or more preferences and characteristics. You segment audiences to help better target web content, maximizing its relevance to those who see it. Segment data sources include: Environmental sources, such as where people live, what browser they use, or what time of the day they […]

Topics: Optimize™ Visual Editor

Creating and Editing Segments

A segment is a group of visitors identified by a common characteristic such as gender, age, language, or location. You use segments to include a specific audience in your test, and you can use multiple segments in each test. To create a segment: If necessary, navigate to the Dashboard by clicking . Click . Click (New Segment). Click and drag segment […]

Topics: Optimize™ Visual Editor

How is Optimization Measured?

Website optimization is a collection of activitiesperformed by an optimization teamthat lead to improved performance metricsand greater visitor satisfaction

Topics: Optimize™ Visual Editor

Setting Goals for Optimization

Selection of metrics: Which are the overall website KPIs. Expected values are: Booking/Application/Registration complete Order placed Average Booking/Order Value Average Visitor Value (they could place multiple small orders) Which indicate the user’s progression towards the overall website KPIs. Expected values are: Click the call to action on the page, to progress down the funnel Add […]

Topics: Optimize™ Visual Editor

Avoiding Collisions

A “collision” is the (usually unintentional) use of a page or location by multiple tests. As your use of Optimize increases, the likelihood of encountering collisions increases–for example: Navigation tools. Nav bars and menus are ripe with testing opportunities around nesting, language, and format. However, navigation bars usually appear on every page within a site, […]

Topics: Optimize™ Visual Editor